Showing posts with label Target Audience. Show all posts
Showing posts with label Target Audience. Show all posts

Friday, 8 October 2010

What Is Indie Rock??

The genre of music we have chosen to base our music video on, revolves around the Indie Rock music genre. Below is a presentation I have created to explain just what Indie Rock is...


Thursday, 7 October 2010

About our target audience

Amongst our group, we have decided to aim our music video in the indie genre. The killers are an indie band and are associated with the indie/rock genre. We want our target audience to be a mixture of indie kids and indie scenesters.
Indie Kids are described as :
Mainly teenagers who all share a common love for the arts and music. They listen to many bands most people haven't heard of and tend to dress however they want, usually ruling out the rules of fashion. One may see these "indie kids" in a local coffee shop, art gallery, or thrift store. These people aren't "emo". They also tend to wear warm neutral tones as opposed to black. They are fairly reserved and tend to be open minded as well as opinionate
Indie Scenesters, however are described as:
Someone who is a mix between the following Typical Indie Kid: -likes V necks -shops at american apparel and thrift stores -wide vocabulary -skinny jeans -thick glasses -artsy -long bangs that are side swept -try to be original -teased hair in bright colours -likes to be CRAZY! -likes kiddy things like hello kitty,dinosaurs robots -Dark makeup and false lashes -artsy.







Tuesday, 5 October 2010

Indie Kids & Indie Scenesters

After visiting the website UK Tribes; a website which defines groups and genres of young people nowadays, I found this video which describes Indie Kids very well. Indie Kids is one of the target audiences for our video.



Indie Scenesters is the other target audiences for our video.

Monday, 4 October 2010

Initial Ideas

As a group we decided on the Indie Rock genre of music. The reason for this is because indie rock is not very specialist, and extremely broad in terms of music videos, therefore allowing more scope for interpretation and creativity amongst our group. We listened to various artists from the indie rock music genre including the ones below (Click to see the artists website):





Most of the videos coneyed the same messages and feelings including:

Lonlines

Death

Prostitution

Love

Fate

Split Personalities

Isolation

Depression

Deep Thought