Forms And Conventions Of A Music Video

According to Andrew Goodwin;

• There is a relationship between the lyrics and the visuals, with the visuals either illustrating, amplifying or contradicting the lyrics.
• There is a relationship between the music and the visuals, with the visuals either illustrating, amplifying or contradicting the music.
• Particular music genres have their own music style and iconography (what is expected to be seen).
• There is a demand on the company for lots of closeups of the main artist because music videos are vehicles to promote the star.
• There is likely to be references of voyeurism in the video, but also in the systems/notions of looking.
• There are sometime inter textual references to either other music videos or films.