What is a music video?

• A music video is a motion picture produced to accompany a song, for promotional or artistic purposes.
• A music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.
• A Music video is a many-faceted multi-discursive phenomenon

From the above information as well as additional research from our target audience, I deduce that a music video is something which is used in correlation with a song. the music video is used to promote the star. As the star is usually viewed various times in the video, the audience should become more aware of the upcoming or even current artist. music videos are used for new artists as well as popular artists. this is because artists want to maintain their popularity, as well as encounter new fans. without fans, artists would only exist in the comfort of their own homes. artists need fans to come to their performances, to make money, to reach the charts, and to become mainstream. Music videos do not necessarily convey the actual artist’s personalities, but, rather the genre in which they are based.